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K18 Leverages Biotech with New Heat Protectant

HeatBounce is a weightless cream-to-mist that shields up to 450°F and delivers instant conditioning and detangling.

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By: Lianna Albrizio

Associate Editor

Hair care indie brand to watch K18 has leveraged years of biotech research in the launch of its latest innovation, a conditioning heat protectant. This launch is the biggest since the brand’s Leave-In Molecular Repair Hair Mask. HeatBounce is reportedly among the first intelligent heat defense systems in haircare built on years of biotech research into how nature protects itself from thermal stress. Powered by its new proprietary molecule ResiliCore, inspired by flexible crystalline...

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